![]() Artists who are signed to labels barely see revenue from Spotify or other streaming services, mostly because of contractual fine print. ![]() He’s also free to sell his music to app and game developers, and when he strikes such deals, he reaps 100 percent of the profits.Īnd that brings up another point of contention. Deals like that expose his wildly energetic and genre-blending electro to millions of viewers in an instant. If a 15-year-old boy with a wildly successful YouTube gaming channel wants to use his song, The Fat Rat can give the green light without any hang-ups. “They all can help you to get your music heard, but it’s often difficult for big record labels to use those opportunities.”īüttner has learned to leverage these sources without the trouble of red-tape and licensing complications. “The all-mighty internet is full of blogs, communities, YouTube channels, forums and a million more things,” Büttner says. He’s making a career in music work, and he’s doing it all without a deal. Now that baby girl is old enough to travel, he’s setting up his first North American tour. ![]() He’s been making music professionally for 12 years, mostly as a ghost producer, but in the last 18 months, he’s switched his focus to building under his own moniker, TheFatRat.Įven though he recently took time off to be with his newborn daughter, he’s amassed more than 183,000 followers on Soundcloud and 700,000 YouTube subscribers. “There are incredible opportunities today for artists,” Christian Büttner says.
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